The Joneses

The family Jones is made up of a group of pretty people that practice stealth marketing. They represent everything their neighbors want to be and as a result, improve sales figures for whatever new product they are assigned to push.

The mother power walks in the niftiest new clothes, the father mows the lawns in the newest mowers, the kids flash all their great new stuff around school and for their new friends. And the friends and neighbors bite...whether they can afford to or not.

Of course, the marketing concept gets the proper Hollywood treatment - an illicit affair, the token gay character, real romance and the big tragedy that finally cracks the shiny front the family unit put up.

Personally, I would have preferred less shine and a little bit more grit to the story. In the end it is all just as shallow as the values the Joneses sell.

3/10